Audible Payment System
Overview
Audible as a subsidiary company of Amazon, user shares the same payment wallet between their Amazon and Audible account. A seamless and unified payment experience is crucial for Audible users to feel secured to store payment in Audible.
ROle
Lead Designer responsible for ideation, prototyping, creating design guidelines, visual and accessibility QA
Platform
Desktop and mobile web
PROBLEM
The Audible Payment performed differently in subscription page, 1-click purchase, cart and account details, which stopped users from finishing their shopping experience.
DESIGN PROCESS
The Product, Engineer team and I sat down to understand the back-end of the existing payment instrument and created the user flows together.
USER FLOW
WIREFRAME & PROTOTYPES
FINAL DESIGN
Product details page
Account settings
Cart
DEVELOPMENT & A11Y QA
RESULTS
Since the launch of the new payments experience, we have reduced the customer calls significantly. The new payment widget has also expanded to launch in other marketplaces such UK, Japan and India.
KEY TAKEAWAYS
A consistent design system is crucial during the whole design process since the payment system has so many touch points throughout the customer journey.